CityMac Apple Specialist and Authorized Apple Service Provider will open a new 4,700 square foot store in Asheville in mid November 2009. The new CityMac location comes quickly on the heels of a large expansion of the anchor store in Traverse City, Michigan. The opening date of the Asheville location will coincide with the one year anniversary of the Michigan location opening with a 6,100 square foot show room and service center.
“From a demographics standpoint, Asheville is very similar to Traverse City,” says Jim Neu, President of CityMac. “When looking for new possible locations, Asheville quickly came up as a similar demographic as well as the geographical distribution of the population. The difference was the size of the market. Asheville is several times larger than the area we currently serve in Michigan, which represents a great deal of additional opportunity for us in this market.”
CityMac stores will have in-store coffee shops in all of their locations. The Asheville location will have “CityMug” coffee shop adjacent to the showroom floor, and will have it’s own entrance so that it can maintain standard coffee shop hours. CityMac’s Apple showroom and service center will open for business from 9AM – 8PM Monday through Saturday, and from 12 noon until 6PM on Sundays. CityMug will open at 7AM Monday through Saturday and at 9AM on Sundays.
“Our coffee shop located in our Asheville store will begin a new business model that is green and completely paperless,” says Neu. “Customers can bring in their own mug, purchase a CityMac/CityMug cup, donate business marketing cups or they can have us keep their favorite mug and use it when they come by. This is a new avenue for us with our coffee shop operations, and we hope to carry it on through future locations.”
CityMac will offer free daily training sessions on many aspects of Apple hardware and software, as well as one-on-one training sessions. All staff members will be trained Apple Product Professionals, and technical staff will be comprised of Apple Certified – Technicians, Support Professionals, Technical Coordinators, System Administrators, and Consultants. CityMac will have the largest showroom in WNC featuring all current Apple desktops, laptops, iPods, and wide selection of Apple software and accessories.
“It is our intention to provide Western North Carolina with the most comprehensive Apple product solutions before and after the sale,” says Neu.
The Apple brand continues to show strength as Apple Inc. reported its most profitable quarter in the company’s history on October 19th. Apple Inc. posted revenue of $9.87 billion and a net quarterly profit of $1.67 billion.
CityMac
CityMac Apple Specialist and Apple Authorized Service Center has operated a single store in Northern Michigan for more than 25 years. The family owned and operated business is now expanding in the Southeastern United States. The expansion will begin with the opening of a second store located in Asheville, North Carolina in the fall of 2009. CityMac stores offer consumers and business customers the “Apple retail experience” which is similar to that of Apple corporate store locations. The stores provide complimentary daily training, users group meetings, one-on-one training, a coffee shop, and free Wi-fi access. All of CityMac’s locations maintain a complete Apple Authorized service department offering on-site and in-store repairs and support for all warranty and out-of-warranty Apple products.